Necessary cookies
Name	Hostname	Path	Expiry	Tags
__cf_bm	.g2crowd.com	/	1 hour	3rd party
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
PHPSESSID	www.yotpo.com	/	Session
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
cookiehub	.yotpo.com	/	365 days
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site.
__cf_bm	.leap.yotpo.com	/	1 hour
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
BIGipServer*	leap.yotpo.com	/	Session
Cookie used for connection persistence and routing the request to proper server in server pool
__cf_bm	.app-lon04.marketo.com	/	1 hour	3rd party
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
__cf_bm	.hubspot.com	/	1 hour	3rd party
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
__cf_bm	.prnewswire.com	/	1 hour	3rd party
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
_cfuvid	.hubspot.com	/	Session	3rd party
Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits

Preferences
Name	Hostname	Path	Expiry	Tags
_dy_ses_load_seq	.yotpo.com	/	30 days
Used by Dynamic Yield to detect browser sessions.
_dy_csc_ses	.yotpo.com	/	Session
Used by Dynamic Yield to notice close of browser
_dy_c_exps	.yotpo.com	/	30 days
Used by Dynamic Yield to keeps state of persistent experiment selections
_dy_soct	.yotpo.com	/	365 days
Used by Dynamic Yield to indicate the last time an action occurred, used for frequency settings (once per day, for example).
DYID	.dynamicyield.com	/	366 days	3rd party
Dynamic Yield unique anonymous identifier
DYSES	.dynamicyield.com	/	Session	3rd party
_dycnst	.yotpo.com	/	30 days
GDPR consent user status used by Dynamic Yield
_dyid	.yotpo.com	/	30 days
Dynamic Yield unique anonymous identifier
_dyjsession	.yotpo.com	/	Session
Session ID used by Dynamic Yield
dy_fs_page	.yotpo.com	/	Session
Used by Dynamic Yield to indicate the URL of the first page in the session
_dy_lu_ses	.yotpo.com	/	Session
_dycst	.yotpo.com	/	30 days
Used by Dynamic Yield to collect data about the user agent and window size
_dy_geo	.yotpo.com	/	30 days
Machine-friendly country, continent, area, city used by Dynamic Yield
_dy_df_geo	.yotpo.com	/	30 days
Human-friendly country, state, city used by Dynamic Yield
_dy_toffset	.yotpo.com	/	30 days
Used by Dynamic Yield to validate for client’s clock drift
lidc	.linkedin.com	/	1 day	3rd party
Used by LinkedIn for routing.
drift_campaign_refresh	www.yotpo.com	/	1 hour
Used by Drift to provide Website Chat functionality.
drift_aid	www.yotpo.com	/	400 days
Used by Drift to provide Website Chat functionality.
driftt_aid	www.yotpo.com	/	400 days
This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system.
li_gc	.linkedin.com	/	180 days	3rd party
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes
DRIFT_visitCounts			Persistent
_dy_lu_ses			Persistent
DRIFT_openTabs			Persistent
DRIFT_SESSION_STARTED			Session
loglevel			Persistent
driftt_aid	.61dd1c50fdede4006ab32f31.services.infinigrow.com	/	Session	3rd party
This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system.
DRIFT_NOTIFICATION_PLAYED			Session
__hssc	.yotpo.com	/	1 hour
This cookie name is associated with websites built on the HubSpot platform. This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
NID	.google.com	/	183 days	3rd party
A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Analytical cookies
Name	Hostname	Path	Expiry	Tags
ajs_anonymous_id	.yotpo.com	/	365 days
This cookie is used to aggregate and segment data to different data tracking tools by Segment
_ga	.yotpo.com	/	400 days
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
_gid	.yotpo.com	/	1 day
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
_hjSessionUser_*	.yotpo.com	/	365 days
Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjSession_*	.yotpo.com	/	1 hour
Used by Hotjar to hold current session data.
ajs_anonymous_id			Persistent
This cookie is used to aggregate and segment data to different data tracking tools by Segment
_dyuss_8767569			Session
DRIFT_SESSION_ID			Session
_dyaud_sess			Session
_ga	.giphy.com	/	400 days	3rd party
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
_gid	.giphy.com	/	1 day	3rd party
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
_gat	.giphy.com	/	1 hour	3rd party
Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites)
_sp_ses.*	.yotpo.com	/	1 hour
Used by Snowplow to store user information that is created when a user first visits a site and updated on subsequent visits. It is used to identify users and track the users activity across a domain. This cookie stores a unique identifier for each user, a unique identifier for the users current session, the number of visits a user has made to the site, the timestamp of the users first visit, the timestamp of their previous visit and the timestamp of their current visit.
_sp_id.*	.yotpo.com	/	400 days
Used by Snowplow to identify if the user is in an active session on a site or if this is a new session for a user (i.e. cookie doesn’t exist or has expired).
_ga_*	.yotpo.com	/	400 days
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
analytics_session_id.last_access			Persistent
analytics_session_id	.yotpo.com	/	365 days
analytics_session_id.last_access	.yotpo.com	/	365 days
__hssrc	.yotpo.com	/	Session
This cookie name is associated with websites built on the HubSpot platform. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
_gat_*	.yotpo.com	/	1 hour
Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites)
hjActiveViewportIds			Persistent
User by Hotjar to store user active viewports IDs and an expirationTimestamp that is used to validate active viewports on script initialization.
hjViewportId			Session
This Hotjar cookie stores information about the user viewport such as size and dimensions.

Marketing cookies
Name	Hostname	Path	Expiry	Tags
MUID	.bing.com	/	390 days	3rd party
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
_uetsid	.yotpo.com	/	1 day
This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
_uetvid	.yotpo.com	/	390 days
Used by Microsoft Advertising to store a unique, anonymized visitor ID to personalize marketing.
_session_id	tracking.g2crowd.com	/	14 days	3rd party
_fbp	.yotpo.com	/	90 days
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.
_mkto_trk	.yotpo.com	/	400 days
This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
bcookie	.linkedin.com	/	365 days	3rd party
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.
r	.influ2.com	/	365 days	3rd party
YSC	.youtube.com	/	Session	3rd party
This cookie is set by YouTube video service on pages with YouTube embedded videos to track views.
VISITOR_INFO1_LIVE	.youtube.com	/	180 days	3rd party
A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.
sp_t	.spotify.com	/	365 days	3rd party
This cookie is set by the provider Spotify. This cookie is used to implement audio content from spotify on the website. It also helps in collecting information on user interaction with this audio content.
sp_landing	.spotify.com	/	1 day	3rd party
This cookie is set by the provider Spotify. This cookie is used to implement audio content from spotify on the website. It also helps in collecting information on user interaction with this audio content.
_gcl_au	.yotpo.com	/	90 days
Used by Google AdSense to understand user interaction with the website by generating analytical data.
6suuid	.6sc.co	/	400 days	3rd party
Registers user behavior and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
_gd_visitor	www.yotpo.com	/	400 days
6sense cookie that collects visitor data related to the user’s visit to the website, such as number of visits, average time spent on the website and which pages have been loaded, for the purpose of serving targeted advertisements.
_gd_session	www.yotpo.com	/	4 hours
6sense cookie that collects visitor data related to the user’s visit to the website, such as number of visits, average time spent on the website and which pages have been loaded, for the purpose of serving targeted advertisements.
_gd_svisitor	www.yotpo.com	/	400 days
_GRECAPTCHA	www.google.com	/recaptcha	180 days	3rd party
Used by Google reCaptcha for risk analysis
ajs_user_id			Persistent
_uetvid_exp			Persistent
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
_dy_toffset			Persistent
Used by Dynamic Yield to validate for client’s clock drift
_dy_geo			Persistent
Machine-friendly country, continent, area, city used by Dynamic Yield
_uetsid_exp			Persistent
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
DRIFT_SESSION_CAMPAIGNS			Persistent
_dycst			Persistent
Used by Dynamic Yield to collect data about the user agent and window size
_uetsid			Persistent
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
_dy_df_geo			Persistent
Human-friendly country, state, city used by Dynamic Yield
_dy_c_exps			Persistent
Used by Dynamic Yield to keeps state of persistent experiment selections
_dy_device			Persistent
Cached coarse device data (brand, and Tablet vs Smartphone) used by Dynamic Yield
_dyaud_nchc			Persistent
User state of the real-time audience segmentation system used by Dynamic Yield
_dycnst			Persistent
GDPR consent user status used by Dynamic Yield
_dyexps			Persistent
Used by Dynamic Yield to keep state of experiment selections and attribution
_dy_csc			Persistent
Used by Dynamic Yield to keep track of events for the “Elapsed time” condition.
_dy_tsrc			Persistent
Cached “traffic source” used by Dynamic Yield
_dy_weather_8767569			Persistent
dy_fs_page			Persistent
Used by Dynamic Yield to indicate the URL of the first page in the session
_dy_soct			Persistent
Used by Dynamic Yield to indicate the last time an action occurred, used for frequency settings (once per day, for example).
_dyaud_page			Persistent
Non-user state of the real-time audience segmentation system used by Dynamic Yield
_dyid			Persistent
Dynamic Yield unique anonymous identifier
_dy_ses_load_seq			Persistent
Used by Dynamic Yield to detect browser sessions.
_uetvid			Persistent
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
DRIFT_ALWAYS_SEND_IDS			Session
_dyjsession			Session
Session ID used by Dynamic Yield
_dy_csc_ses			Session
Used by Dynamic Yield to notice close of browser
IDE	.doubleclick.net	/	390 days	3rd party
Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user.
wistia			Persistent
elementor			Persistent
Used in context with the website's WordPress theme. The cookie allows the website owner to implement or change the website's content in real-time.
_mkto_trk	.61dd1c50fdede4006ab32f31.services.infinigrow.com	/	Session	3rd party
This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
__ig_cookies	.61dd1c50fdede4006ab32f31.services.infinigrow.com	/	1 hour	3rd party
snowplowOutQueue_*			Persistent
Used by Snowplow to store a cache of unsent events. This is used to reduce the chance of events to be lost due to page navigation and events not being set to the collector before the navigation event occurs.
analytics_session_id			Persistent
ttwid	.tiktok.com	/	360 days	3rd party
__tt_embed__mounting			Session
__tt_embed__storage_test			Session
original_referrer			Session
exco-uid	www.yotpo.com	/blog/what-retention-strategy-is-right-for-your-brand	30 days
228dc635-eb7b-41bf-a6bf-5cb073343d12			Persistent
9889e85c-6d62-4665-aeb0-f816d723096b			Persistent
6e638858-fe1a-4478-abf2-8c51e6c76a1f			Persistent
72fc7bf6-e1ac-420a-b48d-b279becd58ea			Persistent
li_sugr	.linkedin.com	/	90 days	3rd party
Used by LinkedIn to make a probabilistic match of a user's identity outside the Designated Countries
__hstc	.yotpo.com	/	180 days
This cookie name is associated with websites built on the HubSpot platform. This is the main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk	.yotpo.com	/	180 days
This cookie name is associated with websites built on the HubSpot platform. This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
previousPage			Session
hubspotutk	.61dd1c50fdede4006ab32f31.services.infinigrow.com	/	Session	3rd party
This cookie name is associated with websites built on the HubSpot platform. This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
lastExternalReferrerTime			Persistent
Detects how the user reached the website by registering their last URL-address.
lastExternalReferrer			Persistent
Detects how the user reached the website by registering their last URL-address.

Other cookies
Name	Hostname	Path	Expiry	Tags
MSPTC	.bing.com	/	390 days	3rd party
__tld__	.yotpo.com	/	Session
guid	.mountain.com	/	400 days	3rd party
tt	.px.mountain.com	/	400 days	3rd party
msToken	.tiktokw.eu	/	10 days	3rd party
ps_n	.instagram.com	/	400 days	3rd party
persisted-queue:v1:BxhQOA0Cxo4wZRJqZ427DUPJPjUuAfox:dest-Segment.io:items			Persistent
persisted-queue:v1:BxhQOA0Cxo4wZRJqZ427DUPJPjUuAfox:dest-Segment.io:seen			Persistent

The Ultimate Black Friday Email
Marketing Guide

Make this Black Friday and Cyber Monday your best yet with these email & SMS campaign examples and segmentation tips.

Thanks for submitting! You'll be redirected to the guide shortly.

What to expect inside

A handy checklist

Everything you should do to get your email reputation in tip-top shape ahead of the biggest eCommerce event of the year.

Campaign examples

Whether you want to split out your subscribers based on loyalty program membership, purchase frequency, engagement, and more, these multi-message templates have you covered.

Post-BFCM retention tips

We know the work doesn’t end when the sales do. That’s why we’ve included some strategies to keep shoppers coming back.

A handy checklist

Everything you should do to get your email reputation in tip-top shape ahead of the biggest eCommerce event of the year.

Campaign examples

Whether you want to split out your subscribers based on loyalty program membership, purchase frequency, engagement, and more, these multi-message templates have you covered.